In conclusion? Ecommerce is growing in popularity. For small businesses acclimated to the brick-and-mortar model, managing the ever-changing ecommerce landscape is a major problem. Many aspects influence your online success, including how well people know your business, how well your Google Display advertisements raise awareness, if you offer fast and free shipping, how frequently potential buyers abandon their carts, and so on.
However, with these difficulties come possibilities. For the time being, let’s concentrate on just one: your product descriptions. This manual includes:
- i) I’ll explain why your product descriptions are such a great way to engage potential consumers.
- ii) I’ll give you five samples of killer product descriptions.
- iii) I’ll also show you how to use these product description methods to your own ecommerce store.
Product descriptions allow you to prioritise your customers.
You’ve probably seen at least one of our client spotlights if you’ve been reading our blog for a while. We adore our clients! I admire our enthusiastic commitment to enabling and helping small business growth as a previous small business marketer.
Customers’ victories are also victories for your company. This is true not only for your in-store customer care, but also for your ecommerce website’s overall UX, check-out procedure, online return alternatives, and product descriptions if you’re a small company. When a consumer walks through your store’s front door, a copywriter serves them just as well as a sales person does by producing accurate, instructive, and interesting product descriptions.
In fact, your product description is perhaps your best chance to provide online shoppers the heart and soul of that in-store experience. It’s also your chance to attract customers who do their research online before purchasing in-store, as 81 percent of retail purchasers do.
You don’t have to be a master copywriter to create effective product descriptions.
You simply must prioritise your consumer. Are you stumped? Here are five fantastic product descriptions from which you can learn and be inspired.
1. Convert features into advantages
Do you need a superweapon to pique a customer’s interest in a product? It’s right in front of your eyes: transform your product’s distinctive qualities into benefits.
What are the characteristics and advantages? Consider what makes you enthused about your product and how it differs from that of your competitors. It may be meticulous workmanship, ethically sourced materials, or all the extras you dreamed up over a few cocktails. Those are characteristics.
Consider what those features do for your customer. Is your product child-safe because of its careful construction? Do ethically sourced materials encourage customers to purchase your product? Do those bells and whistles make everyone envious when they see your consumer with your product? Those are advantages.
It’s easy to get into the trap of merely explaining the features of your products in product descriptions. However, simply listing characteristics does not assist your buyer in understanding how your product would benefit them.
How to transform your advantages into advantages
Ask yourself the following questions to get started creating features and benefits for your products:
- i) Who is your ideal customer?
- ii) What does that individual require?
- iii) What are they looking for?
- iv) What are their problems?
These responses can assist you in writing a strong product description that converts features into advantages and potential customers into purchases.
2. Anticipate your customer’s problems.
What do I desire even more than a barbecue? It’s a puppy. A squishy, fluffy puppy with floppy ears.
But do you know why I’m not getting a puppy? They’re very annoying. They’re pricey, bark at everything, urinate on the floor, and chew on everything.
3. Make your buyer more knowledgeable
It’s your job to educate your buyer on the product page. Write thorough, educational text to assist your buyer in making an informed purchasing decision.
The amount of information they require is determined by the company and the product. If you’re a well-known company with a large number of return consumers or a cheap price point, you’ll need to include less information. If you’re a small, lesser-known business in a competitive industry, though, you’ll need to present a lot of information to give your customers confidence in their purchase.
4. Make up a story
What person doesn’t enjoy a good story? Stories for bedtime, ghost stories, war stories, tragic star-crossed lover stories, and that awkward thing I got teased about in middle school. It is part of what makes us human to tell stories to ourselves and others. It can also be used as a marketing tool, particularly for product descriptions.
5. Astound and surprise your potential clients
If you’re writing product descriptions for clients, you’ll want to provide them with all of the information they need to make an informed selection. But you also want to keep your customers interested by writing a product description that is on-brand and provides a warm, cuddly, and memorable impression.
How are you going to do that? With a funny and original product description, you can surprise and excite your potential buyers.
Source: product rule , product features
