Most businesses, especially small businesses, use business cards to communicate with potential customers. As a result, if you’re considering starting a small business, you should be cautious when printing business cards. From the design to the delivery, everything should be flawless and to achieve this feat, you should get in touch with agencies or freelancers providing top-notch business card services.
You can’t create a good first impression with a dreary card. A well-designed business is much more than just a list of phone numbers and addresses. It gives you a professional appearance, fosters loyalty, and, most importantly, sets you out from the crowd.
Consider the following before handing out business cards to strangers: how can you make your business card look outstanding and professional? What can you do to distinguish your business card from the rest? And how may it aid you in producing prospective leads? How you combine critical business information and display it on paper determines the solution to all of these problems.
To make business card printing simple for you, we’ll go through the concepts you should follow when designing a business card for your company. So, are you prepared to begin? Here are some key pointers:
6 Expert Tips to Help You Create Attention-Grabbing Business Cards
Find and Select the Right Template
Because your business card is the branding piece that defines your company, you must make sure that it shows the personality of your company in a stylish manner. You must look for a template till you locate one that is appropriate for your company.
For example, if you’re a freelance designer who provides a variety of design-related services, your business card should demonstrate some creative originality in order to amaze the target audience and persuade them to call you. However, if you’re unsure, contact a professional business card services provider for unique suggestions.
Maintain Consistency in Font Style
If you already have a website or other marketing materials, utilize the same font type throughout the company to maintain consistency. It will assist you in increasing brand awareness and ensuring that consumers remember your brand quickly.
If you’re starting your product or service advertising with a business card, though, you should choose a font type that is both trendy and easy to read. Additionally, ensure that your font size is at least 8 pts and no more than 11 points. It’s a common size that helps your card seem polished and professional.
Choose Shapes that Represent Your Brand
Most organizations choose a rectangular form since it is the most common and safest option. If you want to be creative, design your card in a rounded or square shape, round the corners, or present the information vertically on a rectangular card. In short, there are many options in front of you. Choose the one that best represents your company.
Regardless of the shape you pick, be sure the quantity of information you want to convey on your card will fit easily on it. If you make an overpowering card, all of your efforts will be for nought. As a consequence, seeking assistance from experienced business card services providers is better, as this will lead you in the right direction.
Don’t Miss Any Information
A business card should include all important information about the firm in addition to your name, phone number, and title. When people look at your card, they shouldn’t say things like “this” address is missing or ambiguous.
From your company name and email address to your physical location, website link, and social media handles, everything on your business card should be clearly mentioned so that people may reach you in any way they wish. Make sure, however, that each piece of information is clearly visible.
Use Both Sides
Another crucial component of the business card printing process is that most startups leave the back of the card blank. To get the finest results, you should use both sides. To demonstrate your abilities, include a call-to-action, loyalty stamps, or a peep of art on the backside.
For example, if you own a fast-food restaurant, include some unusual details about your signature foods. In conclusion, everything you say on the back of your card should be relevant and have a positive impression on the audience.
Follow Your Brand Guide for Colors
As previously said, a business card is not confined to your contact information. There’s a lot more to it than that. It effectively portrays your brand and influences people’s perceptions of your company. As a result, while creating a business card for your firm, keep in mind the logo and colors you use in your marketing activities. When you hire a professional business card services provider, they’ll first ask for your brand guide before initiating the design work.
As a result, make your brand stand out as much as possible on your business card. We recommend dedicating one side of the card to the logo so that your brand’s image is imprinted in the thoughts of your clients. In this way, even if the buyer forgets your company’s name, they will recognize your brand at a glance.
