Although all e-commerce platforms should have an SEO-friendly design, there are some that work better than others.
For example, Shopify is a leading platform for ranking on search engines. That’s why it is considered one of the best solutions for beginners and experienced online store owners.
Of course, having a good strategy to promote your online business is important, but what’s more important is to have a platform that supports your SEO efforts.
SEO support means having a good technical setup for search engine crawling and indexing the content of your site so it appears on SERPs.
There are other features that can help you succeed in ranking online stores, like:
- How fast your site loads (this is a ranking factor now)
- Mobile-friendly design
- On-page SEO elements that are properly implemented
On the other hand, there are many platforms that have an “SEO unfriendly” design by default. Some of them even have poor technical support for crawling and indexing. If your online store has some of these features, you should consider migrating to a better platform.
List Of Leading eCommerce Platforms
We have prepared a list of the leading e-commerce platforms that are considered e-commerce SEO friendly for online stores. We will keep it updated over time, so keep an eye on that list.
BigCommerce
BigCommerce is an e-commerce platform with open source code. It offers built-in support for social media, SEO, product reviews, and much more.
The company was founded in 2009 by three Canadians who wanted to bring small business owners affordable solutions online. Since then it has grown into one of the leading e-commerce platforms available on the web today.
It offers packages that can be paid monthly or annually. The first package includes a free domain name, free SSL certificate, free marketing tools, and other useful features for beginners. It’s good to know that BigCommerce has 24/7 support available 365 days a year.
Shopify
Shopify is one of the most popular e-commerce platforms on the web. It offers free and paid plans intended for different types of stores (from small to large shops). One of the biggest advantages is that you can install it in your own web hosting account. Besides, there is no need to install any complex software because Shopify provides a simple code snippet to add to your website.
Shopify is considered one of the best e-commerce platforms for speed, SEO, and on-page elements (like product reviews). The company has also confirmed that its on-page technical factors are very important so they keep working hard on them every day.
Amazon
Amazon is an online retail giant that dominates the e-commerce market. What makes it different from other platforms on our list is that instead of focusing on small businesses it provides tools to help you sell your products on Amazon.
For example, if you are using Fulfilled by Amazon program then there’s no need to worry about fulfilling, storing or shipping products in your online store. Amazon will take care of that for you.
On the other hand, if you are not using Fulfilled by Amazon then there is one more thing to consider. You need to have good SEO optimization in place because when someone searches on Google they will find the product page on Amazon, probably before yours (even if you have a better product).
WooCommerce
WooCommerce is considered the best e-commerce platform for WordPress users. If you are using this CMS to power your website then it’s worth considering running an online store on top of it.
The advantages are that WP users have one of the most widely used CMSes with plenty of themes and plugins available, no need to worry about hosting problems, etc.
WooCommerce is free to install, but if you are looking for more features then there are many paid plans available. The company claims that they have the most dedicated team of developers working on this platform, so you can rest assured it will be properly supported in the long run.
Walmart
Walmart is one of the leading retail stores in the world. At first, it was focusing on millions of US customers but over time it has expanded its market to other countries as well (UK, Australia, etc.)
At this point, you may be wondering why Walmart is even considered an e-commerce platform. There are two key facts that can help you understand it better. First, it’s a huge platform with millions of products from thousands of companies. Second, you can register to sell your product on Walmart.
Obviously, there are plenty of other things to consider if you want to start selling on Walmart but it’s worth listing it here because this giant retailer deserves more attention from online stores around the world.
eBay
eBay is the world’s largest online auction platform. It focuses mainly on individuals but you can also sell your products directly on eBay.
Like other e-commerce platforms, it offers free and paid plans to meet different business needs. You are also allowed to sell digital items so if you have a product that can be downloaded then eBay is a good platform to consider.
eBay is considered the second most popular e-commerce platform in the world, following Amazon.
Etsy
Etsy is an online marketplace for handcrafted goods. The key difference between Etsy vs Amazon is that instead of larger quantities, Etsy focuses on smaller ones (handmade products).
The company offers plenty of features to sellers so you can easily set up your store and start selling. It’s worth noting that there are other e-commerce platforms dedicated to handcrafted items, but most of them are focused only on the digital part of the transaction.
Etsy also allows you to sell your digital files so it’s a good platform for both handmade and digital goods.
Conclusion:
If you are looking to start selling your products online then one of these e-commerce platforms may be a good place to consider.
In this post, we’ve given a brief overview of what each platform has to offer. But there is more to know before making a decision. If you have time, try learning about the pros and cons of each option to make a more informed decision when choosing your e-commerce platform.
