Online grocery store quite a different market as compared to traditional grocery and sellers that are often in confusion for where to start. That’s why many turn to third-party grocery marketplaces to cover the pace and look for profit. In Pakistan, there are hundreds of online grocery store websites such as Asanbuy.pk. These online grocery store websites deliver a hassle-free and reliable grocery service for its customers to provide a seamless online grocery shopping experience.
Online grocery stores give retailers a quick way for a flexible grocery shopping start, being low overhead and are relatively easy to implement. While marketplaces do solve the initial headaches that come with setting up an online grocery business, they do not solve some of the most important problems that online grocery retailers face in eCommerce sector.
Online grocery retailers who aren’t focusing on eradicating these challenges in 2021 are likely to struggle with the long-term sustainability of their online grocery business, wasting resources on inefficient eCommerce processes and losing out on opportunities to grow.
Online grocery retailers continue to over go with profitability – high costs and low margins plague the entire industry.
What are the major drawbacks online grocers aren’t seeing with the margins they desire? Some of these critical challenging factors are enlisted below:
Promotions:
Continuous price promotions bring down revenues of online grocery stores. Online grocery retailers often lack the capabilities and data to target market these promotions at specific customers, making promotions ineffective and costly to the grocery business.
Baskets often don’t have enough high-value grocery products. Grocery consumers who aren’t very familiar with online grocery shopping might take quite a time building their grocery business order, leading to a high percentage of abandoned baskets.
Fulfillment and delivery costs aren’t compensated by online grocery sales. Moreover, some retailers often don’t charge for delivery for fear of losing customers.
Increased competition:
Competition comes from many places, including other online grocers, pure online grocery players whether international or local, discount stores and non-grocery retailers.
Because of the broad success of online grocery eCommerce, grocery consumers have grown accustomed to having an immense array of products available to them at the click of a mouse or the tap of a finger. Yet when asked, most of them say they don’t usually buy groceries online.
Research has shown that grocery consumer habits in grocery shopping are very hard to break whether it is online or instore- a few persistent obstacles keep online consumers from buying groceries online.
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Many grocery customers want to physically view and touch a selection of different brands or types of the same product before they make up their mind about which option to go for or not.
Getting the best promotions:
Online grocery customers who aren’t used to shopping for groceries online worry they might miss in-store promotions, discounts, deals and price cuts. They’re looking for an experience that allows them to stroll around the store, spotting discounts and promotions as they go.
Poorly personalized shopping lists:
Grocery customers tend to buy the same things every week or month, but there’s always some level of variation. Online grocery websites that simply show grocery shoppers a list of what they’ve bought in the past isn’t convenient enough for most grocery customers.
The bulk of online grocery consumers see these aspects as a deal breaker when it comes to buying groceries online. Most of online grocery shoppers stay with the first retailer they tried online – that means there is a huge, long-term value in getting it right from the first visit
