Ecommerce websites have literally taken the world by storm. Shopping online has made people’s lives easier and more convenient. The popularity of eCommerce websites has given rise to several design trends—some good, others not so good.
In the eCommerce world, your ecommerce design website must be professional and well-designed. You want to ensure your customers have a good experience when coming to your website.
Your website is a major interaction point between you and your customers. They can browse products and learn about your brand and purchase them. A poorly designed website can be a huge turn-off for potential customers and keep them from purchasing what they want. Here are some e-commerce design mistakes to avoid.
What is User Experience?
User experience (UX) is the term used to describe people’s interactions with a website.
A good user experience makes the website easy to navigate, pleasant to look at and use, and always free from technical issues. A bad user experience, on the other hand, can make your users want to leave your website for another.
Common E-Commerce UX Mistakes that Kill Your Conversions
No Mobile Optimization
Any eCommerce site that doesn’t have a mobile version automatically shoots itself in the foot.
The growth of smartphones and tablets has made it easy for people to browse the Internet while they’re on the go, a trend that is not going away anytime soon. An eCommerce website that can’t be accessed on a mobile device will most likely not be accessed.
Slow Page Load Speed
If your site takes forever to load, you can bet that your users aren’t sticking around to wait for the images to properly load, especially if they’re on a mobile device. Slow page load speed also harms your site’s conversion rate.
The average user won’t bother waiting for a page to load, whether it’s a news site or an eCommerce site. They’ll simply close the page and find something that loads faster.
No Clear Message or Focus
If you have a difficult time expressing what your website is about in just a few sentences, then you will have a difficult time explaining it to your visitors.
Having a clear message and focus on your e-Commerce site is so important.
If you can’t distill your message into a few concise sentences, you’re not going to be able to tell your visitors why they should stay on your site and purchase from you.
Not Showing Enough Products on Your Home Page
You don’t want to overwhelm your viewers with too many links, but you’re leaving money on the table if you don’t have enough products on your home page.
The rule of thumb is to show at least three of your most popular products. This will entice users to click to see more.
Poor Customer Service Pages
If your customer service page is buried on your site, users will be less inclined to contact you. It’s better to create a separate page that leads your customers to the appropriate section of your site.
Make sure you have an online chat form on your support pages. It’s a great way to help your customers quickly, and it shows that you’re dedicated to providing them with good service.
Overly Complex Navigation Menus
You don’t want your website to look like a labyrinth, and you don’t want to keep your users from finding what they’re looking for.
Make sure you hire an ecommerce web design company to help you create clear navigation menus that allow the customer to find exactly what they want. If they can’t easily find it, they’ll leave your site.
No Product Search Functionality
You’re selling products, make sure they’re easy to find and purchase.
If you have a database of products but no search function, you could be losing potential customers. If your database is too large, consider creating a category-based store. This allows you to organize your products by category, making navigation easier.
It’s also good to have tabs or buttons that allow users to sort by price, release date, and popularity.
Limited Product Category Options
If all your products were listed together, users might miss something they’re looking for. Make sure you either have a store set up by product category or list products as a side-navigation.
Also, if you have sub-categories, don’t just list one of everything. Have at least three options so users can compare product features and prices. This way, they are more likely to find something that appeals to them.
Too Much Content on Your Product Page (long descriptions, lots of FAQs, etc.)
First of all, the keyword you are targeting should be in your product title. You should keep your product description as clear as possible and avoid being too promotional.
The more content you have on your product page, the less visible your call to action will be. Keep everything simple, short, and to the point, including a clear call to action.
Insufficiency of product information
Make sure you include all the relevant product information. If you are selling clothing, make sure that you include all the necessary measurements (chest, waist, length, sleeve length, etc.).
If you are selling electronics, don’t forget to mention the included accessories and/or any other relevant information, such as the warranty period.
So these were the top e-Commerce website design mistakes. Your website is much more than just your brand’s logo and a few pages of text. It is the face of your business. Be sure to avoid these mistakes and work with an experienced e-commerce website designing company to have the website you have always wanted.