How to Choose the Best Platform for Your Mobile App Development?

What is the finest app development platform for a mobile app is arguably the scariest issue for marketers and developers. The viability of your application will be based on the mobile app development platform you select. It can be difficult to decide between cross-platform and native mobile app platforms because they both have a robust set of functionality. Which platform—Android or iOS—should you start with? You may be interested in these queries.

How to Pick the Right Mobile App Development Platform

By the year 2022, the mobile application development market is projected to grow by CARG 15% and reach 100 USD billion. Any business can remain competitive with mobile applications. By analyzing which platform is best for mobile applications, you can design a strong mobile application. When choosing the right platform, you should take into consideration the following.


If you’re considering mobile app development platforms, start with the features. Think about what features your app needs, as well as your ideal user experience. Once you’ve narrowed down your options and compared them according to their capabilities, pick the one that meets your needs best. For example, if you want a custom app with a native look and feel, a solution like WP, iOS, or Android is right for you. However, if you’re after a more diverse app experience across different platforms, cross-platform mobile app development might be perfect.

Devices that Require Support: Almost 160 devices are supported by Android. Android struggles to increase the number, whereas Apple has a distinct strategy. Apple’s latest iOS version supports 15 devices, including iPods and iPads. As these two dominate the market, adapting an application for each gadget will prove challenging. When you move forward with cross-platform mobile app development, you must adapt it to all devices at the same time.

User Expectations:

The expectations of users of applications on smartphones are very different. These expectations largely depend on the mobile app development platform and the app creator. In order to satisfy the users, you must take those expectations into account. A brand’s followers are loyal, but they expect the applications they use to be extremely usable and trendy. For example, Apple is known for its innovation and quality.

Target Audience:

As a business, it’s important to know who your customers are. Research is vital in order to create the correct customer profile. In addition, focusing on geographic location criteria is essential for creating an app that gives you a competitive advantage. Platforms vary widely depending on the region. For instance, when you are thinking about Europe as your target audience, it’s important to note that most Europeans tend to choose android devices rather than iPhones. Conversely, Americans can use both platforms but this varies from country to country in Asia. Make sure to research such facts before choosing your mobile app development platform.

Development Cost:

In this section, we will discuss development costs. Platform mobile app development may appear to be cost-effective since instead of paying many developers, you may hire one cross-platform engineer. Initially, you may be attracted to this option, but as you dig deeper, you will discover a different reality.

Now, let’s find out what hybrid apps are. Hybrid apps are web pages designed to work on multiple devices covered in native containers. They are able to access native features in the process. However, hybrid applications may fail when developing functions such as live video streaming or image processing. The integration of a few native features is impossible. Cross-platform costs less, and the output is also lower.

Understanding the Different Platforms for Mobile App Development

As we gained an understanding of the important factors for choosing a mobile app development platform, it is now time to examine the merits and demerits of each platform. 💪

Native vs Hybrid vs Cross Platform: What to Choose in 2023?

Native iOS:

When it comes to choosing the best native platform for your application, you have Android and iOS to choose from. Let’s begin with iOS.

Due to the closed nature of the platform, it is clear that Apple has total authority over the programming languages, gadgets, and programs that can be released. These contain stringent rules.

The cost of the iOS device must be taken into account if revenue is an issue yet you still want your digital business to expand. These entice consumers to spend money purchasing software. If your primary goal is to make money from an app, you can pick iOS development while thinking about cross-platform mobile app development and multi-platform mobile app development.

Native Android:

The most effective platform for mobile app development is Android. Uncountable numbers of people currently use Android phones and tablets. Your device will have access to a huge number of target people if it creates an Android application. The OS is adaptable and can run on a variety of devices, including watches, smartphones, TV boxes, etc. If you choose to publish your application on this marketplace, you will be able to access a group of early adopters.

If there is one thing that is more well-known than the Android community, it would be Java. Since the platform is not very difficult to learn, it will be simpler for you to begin working with a skilled developer who can turn ideas into reality.

Google continuously creates and improves the appropriate development tools that make it easier for programmers to create apps with varying degrees of complexity.


A cross-platform application is created by combining native plug-ins with HTML5 and is considered one of the most cost-effective development platforms. Among the most reputable cross-platform networks is Appcelerator, which promises 20% faster development than native languages, huge cost reductions, and the reclaim of almost 90% of code that is developed.

Cross-platform development, therefore, appears to be the ideal choice given the availability of multiple compatible devices, UI frameworks for implementing a difficult feature, and numerous ready-made solutions.

As a result, maintaining an HTML5 app is also less complicated than maintaining a native one. There are other caveats, nevertheless, that you should be aware of.

There are numerous cross-platform frameworks, but each has limitations. You must first research your options before deciding on the finest technology for mobile app development.

Also, not every feature can be easily implemented with the assistance of a cross-platform framework. Many believe that complex functions like push notifications and image processing require native solutions.


After asking which platform is best for mobile apps, you need to be prepared to live with bugs if you get the answer as cross-platform mobile app development. When it comes to native applications, bugs are easily fixed. When bugs are found in cross-platform apps, debugging chances are low.

Look and Feel:

With a cross-platform framework, it is not possible to present users with stunning native designs. You can forget about the native look and feel here, even if you use tools like Apache Cordova, which are considered the best tools for cross-platform mobile app development. You must be aware of all drawbacks and merits of both cross-platform and native solutions so that you can select the best option for project development.

Final Word

Did you anticipate that we would mention in the final section the name of the mobile app development platform that you require for your project? Unfortunately, it’s impossible to provide you only one name.

Even if iOS and Android are very different from one another, there can be no clear winner. Your decision must be based on the details of the application you plan to create. You could help by highlighting the particular requirements of the application.

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