How to Create Online and Outdoor Banner Ads for Free

Printing, Mailing & Fulfillment

Banner Because of their versatility, marketers called the banners “Swiss knives.” You can see them literally anywhere, including highway billboards, Facebook, storefronts, etc. Static or animated, banner ads work great on a variety of platforms. Creating a banner is easier than you think. Take a look at our quick guide and convince yourself!

Banner types

A banner is a graphic image used to advertise a product or brand. Banners are divided into 2 main categories:

  • outdoor: billboards, banners, posters, trade show stands, etc.
  • online: web pages, social networks, mobile applications, online games, emails.

Outdoor banners come in different shapes and sizes. A standard banner is a horizontal or vertical rectangle. At the same time, you can see other variations, such as structures and dropdown flags. Unconventional banners are usually made of durable materials, such as specialty latex-soaked banner paper and nylon, polyethylene, or vinyl.

Online banners offer more creative freedom. They tend to include animations, video clips, clickable links, and other interactive elements. The size of an online banner depends on the platform you post it on and your target audience. The Interactive Advertising Bureau (IAB) published recommendations when it comes to publishing banner ads on different digital platforms.

Whether online or offline, a banner should convey the character of your brand and align with your brand’s visual identity. Also, the design should be simple and straightforward. These are the main components that a banner must have:

  • Company name. Your audience should know who is offering them the product or service.
  • Logo. A corporate emblem makes your ad more catchy and memorable. Don’t have a logo yet? Create it in a few clicks using the Logaster logo maker.
  • Offer. It should be succinct, clear, and direct.
  • Call to action button. The call to action encourages potential customers to visit the website, buy a product, enter a contest, etc.
  • Images (photos, illustrations, graphics, etc.)

Tools to design advertising banners

With smart graphic editors at your service, you don’t need design skills to create a professional banner.


Bannersnack is an intuitive service with a wide selection of tools for creating web banners. Step one: select the template that suits your needs. Step Two – Edit your piece by adding a background image, experimenting with different tones, rearranging graphics, and more. Once you’re happy with your banner, you can download it to your computer in one of the following formats: JPG, PNG, HTML5, GIF, AMP HTML, or PDF. On top of all that, the platform has smart analytics tools to measure the performance of your ad campaign.

Spark Adobe

Users like Spark Adobe for its flexible settings that let you effortlessly create clean designs for both the web and print. Design a banner from scratch or use standard-size turnkey templates. Additionally, you can upload your own elements (logos, fonts, graphics, etc.) to use in your creative works.


Fotor is another amazing tool for creating online Printing, Mailing & Fulfillment in just a few clicks. If you have no idea how to design a banner from scratch, be sure to take advantage of beautiful templates created by professional designers. Choose the sample you like the most, add your text and graphics, apply visual effects (stickers, collages, etc.) and download the resulting piece! Easy, right?


Venngage features over 500 templates, 40,000 icons, creative illustrations, and an extensive font library. Use the items available in the library or upload your own. Adjust the size of your banner to fit the selected platform. Download your file in PDF or PNG or publish it on your social networks and website immediately.


Snappa has an amazing selection of customizable templates for popular platforms. You can upload your own graphic file or browse Snappa’s impressive library of 3 million images. Edit your design and download it in JPG or PNG.

Printing services

Web printing services allow you to print your designs without leaving the comfort of your home. Upload your file, select the desired options (materials, size, quantity), leave your postal address and pay for your order. As easy as that! If for some reason, you don’t trust innovative solutions, you can go to a local print shop.

Moo (international service)

This online service only prints standard-size banners (8.5 x 11 inches). Benefit from full-color double-sided printing on one of two types of extra durable paper.

Printingforless (USA)

This service specializes in printing vinyl banners in a variety of sizes (from 1х4 to 4×48 inches). Your design will be printed on durable material, with saturated colors and solid stitching. Also, you can get perforated metal hooks to hang your banner wherever you want. If you don’t have a design yet, Printingforless has a team of experienced designers who will solve this problem for you.

Onlineprinters (USA)

This web printing service prints three types of banners in different dimensions. Choose between album and portrait orientation, as well as one-sided and two-sided printing. Roll-up banners and small banners are also available.

Vistaprint (international service)

This is one of the largest web printing services with a wide variety of print materials, dimensions, and qualities. On the Vistaprint website, you can order horizontal and vertical vinyl banners, flags in non-standard sizes, and regular billboards.


Are you wondering where the closest printing shop to your house is? Google will help you find it! But first, make sure geolocation is enabled on your device. Open Google Maps and enter the word “press” in the search box. The app will mark the nearest print shops with red dots. Read the user reviews on each print shop, choose the one that suits you best, and visit it!

Designs for your inspiration

Drawing on other people’s experiences is a great way to seek out new ideas and concepts. Take a look at these spectacular banners that we have unearthed especially for you!


Banner advertising is a sure way to create awareness and make a statement about your particular business or product. Even design novices will find it easy to create a banner. If you choose to make a banner yourself, you will save your budget for more urgent matters. Now all you have to do is decide which type of banner suits your marketing needs and get to work!

Create banners for any platform with Adobe Express.

Creating custom banners for social media, websites, emails, and any other online platform has never been easier with Adobe Express. Choose from thousands of templates and ideas that you can customize for your business, blog, or social profile. Find inspiration and save designs as you go. You can even get inspired by taking a look at the templates on the platform. All banners can be resized to fit the dimensions of the desired platform. It’s fun and easy to create custom banners for you, your brand, your essence, and you’re aesthetic.

Explore your creative side with custom banners.

Take advantage of the free images, icons, and design resources you’ll find in Adobe Express. Or, make your banner more personal by uploading your own images from a wide variety of photo libraries.

Brand banners for companies and businesses.

With Adobe Express, you can upload brand elements like logos, accents, or wordmarks to your library so you can easily access them for any creative project. Create branded banners online for social media channels, websites, and banner ads. Design banner ads and signage ads to print and use at company events, conferences, and conventions. Since Adobe Express saves your projects, it’s easy to go back to a previously made design and resize it for a new project.

What should I include in my banner design?

Promotional banners must include a clear message and a call to action. Banners for social networks can have a short message or a slogan. Decorative banners can be just images or have a specific message for the occasion. Regardless of the intention of the banner, enjoy the creative process and use the entire space of the canvas to convey your message.

Can I animate my banner?

Of course. In the case of digital banners, use animation to capture the attention of your audience. Choose from a wide variety of animation options to bring the images in your design to life. Or, add GIPHY stickers for a funnier effect.

What is the standard size for a banner?

There are many types of banners, so the size will vary depending on the destination. In our library of templates, you’ll find banners with preset sizes for different social media platforms, web banners (1200px by 1000px), print banners (72 inches by 36 inches), and many more sizes.

Can I get Adobe Express for free? If so, what does it include?

Yes, Adobe Express has a free plan that includes basic features like photo editing tools and effects, as well as thousands of free templates. Learn more about our plans and pricing.

Can I create my own banner template?

To create a template, open your Adobe Express project. In the upper right corner, select Share and choose the option to create a shareable template. Follow the prompts to publish and share your template.

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