There are several things you should keep in mind when designing a medical website. These are the main elements to include, including Images, Videos, Navigation, and Contact information. In this article, you will learn how to incorporate these elements into your design. Once you’ve got those elements in place, you can begin building your website. To get started, here are a few great ideas. To begin, use the color scheme of your medical website as a starting point.
Images
One of the most crucial elements of a medical website is its imagery. The logo of a medical organization will often be prominently displayed on the website. Use original photographs and high-impact text to make the most of the limited space. Similarly, videos will boost engagement levels and increase the chances of a patient contacting the medical facility. Images in medical website design are essential to achieve a positive user experience. The following are some examples of images used in medical websites.
Besides a looping video on the homepage, medical clinics and hospitals can also use real photos of the inside of the building. Use the hero image to highlight the hospital’s staff, medical facilities, and services. Make sure your site is mobile-friendly, as many people now browse through the internet on mobile devices. If your medical website is not responsive, you will miss out on new patients and give your competitors an advantage. Rush, for example, has an impressive medical website. While their hero image does not dominate the site, it contributes meaningfully to the overall design.
High-quality photos are also essential to medical website design. Images help to break up long content and make it easier to understand. Original images are ideal, but medical stock photos are fine. Professional photos represent the practice well. Choosing quality images will help to bring the website to life and convert visitors. There are many other factors to consider when choosing medical images. They should be in sync with the overall goal of the medical website design. And remember that you’ll be putting these images on the website in addition to the content.
Videos
Visually compelling videos can engage visitors, tell a story, and present a brand. While static images are the traditional welcome mat, videos can be used to highlight a new hospital, its services, or staff and patient interactions. Videos can also be used to promote a supplier’s product or service or highlight patient testimonials. In addition, they are an excellent way to share important health information. Here are some examples of great videos to include in your medical website design.
Images and video content enliven educational content, allowing prospective patients to see the doctor’s face and the services he or she offers. Medical professionals should make sure they get permission before sharing pictures or video content of patients. Without engaging content, traffic will not benefit your practice. Make sure that the images and videos you use on your website are up to par, serve your overall goals, and convert visitors. Videos and photo slideshows are two popular ways to humanize healthcare web design.
Using videos is a good way to share testimonials of patients who have successfully treated your practice. Videos on medical websites can help patients make the best possible decision on a treatment option. Videos allow patients to share personal experiences and help visitors decide whether you’re the right physician for them. They also help visitors easily navigate through pages and find the information they need. Video testimonials help to make a medical website more appealing. If you’re not sure how to incorporate videos on your website, here are some examples to get you started.
Navigation
Your medical website should have a clear primary navigation, including a map, and a call-to-action button that leads prospective patients to the pages they are interested in. You should organize your content logically and label the primary navigation clearly to make it easy for visitors to find what they are looking for. To create an easy-to-navigate website, follow the best practices for navigation in medical website design. Once visitors find what they are looking for, they’ll be more likely to make an appointment.
Your medical website should be responsive and easy to navigate. A good medical website design will adapt to the screen size of the visitor. Visitors expect the site to load quickly and easily. If it takes a long time to load, the visitor will simply bounce. So, make sure your navigation is easy to access from every device. You can also make changes based on your audience’s needs and your medical website design. It’s important to understand that no two medical websites are the same. Ultimately, your medical website should be able to answer patients’ questions, foster deeper relationships with patients, and provide a solid foundation for your website.
Make your website easy to navigate by placing important links near the top of the page. For example, NYU Langone Medical Center’s homepage includes links to MyChart Patient Login, Patient Form, and Contact. The navigation bar at the top of the home page allows mobile users to easily reach the most important parts of your website. If you are trying to attract prospective patients, don’t forget to include contact information and a map that directs them to the right department.
Contact information
Your medical website design should include contact information. This information should be displayed prominently on the homepage. Your contact information should include the practice and specialty phone numbers as well as an emergency number. It is also important to include your address and location. Adding a GoogleMaps widget is an easy way to inform website visitors of your location. Your Services page should also be easily accessible for visitors. You can also add links to useful medical resources on your website.
A medical website should also include interactive forms that prospective clients can use to book appointments, submit concerns, or send questions. Prospective patients will be able to access these forms online before making an appointment. Your contact information should be clearly displayed on your website so prospective clients know where to find it. You can also have a mobile-friendly version of your site with patient forms. This will allow patients to make an appointment without having to interrupt their day.
The content and writing style of your medical website should be original and differentiated from your competitors. By providing a unique voice to your website, patients will be able to recognize your organization and trust you more. A medical website can also be a great tool for patient education, which will help them avoid spending unnecessary time in your office. It is important to include patient education in your website. Patients want to learn more about a particular condition, but a confusing website may turn them away.
Patient reviews
When it comes to patient experience, an intuitive menu is essential. When patients spend time on a website, a well-designed menu can save them a lot of time and effort. It’s essential to have clear navigation on your website; frustrating patients might avoid it altogether. Luckily, a 94% survey response found that easy navigation was the most important feature of a website. A medical website’s homepage should include a clearly-defined title that explains the content of each page.
The best medical websites don’t necessarily belong to the best physicians – they could be the best marketers. Regardless of the reason, patients need to know that they can trust their healthcare providers if they see positive reviews about them on other websites. Additionally, negative reviews can hurt patient engagement and appointment booking. Positive reviews, on the other hand, will help patients engage with your practice and believe in you more. This is due to the social proof principle that drives human behaviour.
The first step in improving patient experience is to integrate testimonials from actual patients. These testimonials are a valuable resource that can help improve the design of your medical website. Moreover, they may be of special interest to patients with similar conditions. By including patient testimonials, you can position yourself at the top of the list of healthcare specialists. Developing valuable content is also an excellent way to boost brand awareness, attract more leads, and improve customer retention. A solid content marketing strategy includes blogging and Q&As.
Mobile friendliness
If your medical website design is not mobile-friendly, you are losing business to your competition. Google gives higher rankings to mobile-friendly websites in organic search results. Your mobile-friendly website should respond to the size of the user’s device. It should be responsive, meaning that it resizes itself to fit any screen size. The CMS Solutions team has experience building responsive sites for medical providers, so they can take advantage of this technology to build your next site without a hassle.
Today, nearly 80 percent of users browse the internet on their smartphones, and nearly half of those searches are local. This means that if your website doesn’t respond well on mobile devices, your prospective patients could easily find your competitors’ website at the top of their results, and go to the physician who offers a better mobile site. Fortunately, it’s not too late to make your website mobile-friendly. Here are some of the advantages of mobile-friendly medical website design.
Medical website design must anticipate how your audience accesses information. Mobile devices are a key factor in prepping a website for a diverse audience. According to Statista, there will be more than 4 billion unique mobile Internet users by 2021, which is 90 percent of the total internet population. Medical professionals can’t afford to overlook mobile-friendly audiences, so they must make mobile-friendliness a top priority when designing a site.
