SEO is challenging for any company in London, but you have an arduous task as a startup. Many companies use SEO as a strategy to speed up their path to search engine success because they need to make an impact quickly, get things moving, and start developing traction before their limited funding runs out.
Google just cares that users are connected to the most pertinent material for each search query, regardless of whether you’re a startup, a substantial financial institution, or the smallest online retailer. Search engines expect the same things from you as they do from any other type of business, and the SEO standards for a startup are precisely the same as those for the biggest firms in the world.
For the majority of companies, the size of the issue does make a difference. Your goal is to grow and compete with the top names in your sector as soon as possible. However, you lack the resources of a vast company, and this necessitates some trade-offs for many startups operating on a small business budget while performing corporate SEO.
The issue is that when it comes to search engine optimization, Google does not tolerate compromises, so you must nail the essentials. The good thing is that the earlier you get things right, the quicker you’ll be able to develop an SEO plan that will last and won’t end up costing you more money in the long run.
Important SEO Aspects for a Startup Growth
In this article, we’ll cover how startups can approach SEO to generate quick results that stick and how to use automation to boost your search strategy.
What Do Search Engines Require?
As previously stated by SEO company London, Google is unconcerned about the nature of your company or potential marketing and traffic-generating goals. In terms of SEO, search engines have their objectives, and they prioritize top giving rankings to websites that offer the following:
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Optimization
All the optimization elements make pages simple to understand for both people and search engines.
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Quality Content
This refers to pertinent, distinctive, and helpful material that offers consumers the solutions they want when they enter a query.
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Convenience
Search engines must be able to access your pages to rank them.
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Excellent User Experience (UX)
Google wants to see excellent user experiences on your pages because your website is an extension of the search experience.
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Engagement
Quality content and excellent UX should keep consumers on your site and engaging with your content, according to SEO company London, which is precisely what search engines want to see.
Simply put, search engines and people want you to produce excellent content and experiences while considering the technical optimization requirements.
How Do Search Engines Measure Above Aspects?
Words like engagement, quality content, optimization, and excellent UX are problematic since they are entirely imprecise. Considering that search engines can only use complex data, how do they genuinely quantify these nebulous qualities?
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UX Indications
Google assesses the user experience on your pages using a variety of UX cues. This covers site navigation, content placement, secure encryption, loading times, and mobile compatibility.
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Keywords
Using keywords to match relevant material to queries has been one of Google’s algorithm’s most significant advancements.
Google’s machine learning algorithms may now match the topical relevance of your content to the contextual meaning behind user searches, ushering in the days when search phrases were simply compared to the keywords on your website.
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Engagement Gestures
You may get a notion of how engaging your content is by looking at bounce rates, average time on page, and the total number of pages visited during a session. Google can also do this.
Users may not have found what they were seeking if they click through to your site, rapidly leave the page, and then click on another listing.
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Location Data
Whether or not location plays a role in your SEO strategy depends on your startup type. The likes of Uber, Skyscanner, and Deliveroo all rely on location data to connect with new and old users, and Airbnb undoubtedly wants to appear in local results.
If location is a vital component of your startup, you might need to consider this as it is a crucial factor in relevancy for relevant searches.
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Links from Trusted Sources
Links continue to be one of the top three ranking variables, despite Google’s core algorithm incorporating hundreds of other elements. High-quality, engaging content will likely garner a lot of connections from reliable sites, and the quality of your links—rather than their quantity—matters most.
An SEO-friendly Website for Your Startup
Even though it may be alluring to slap together a website and sign up for the cheapest hosting service you can find, you will be restricting your growth opportunities.
You need a website created for SEO since, as we’ve already discussed in this article, user experience and engagement characteristics are essential components of your search marketing approach. According to SEO company London, there are five crucial areas to consider:
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On-Page Optimization
We probably don’t need to go into too much detail here because on-page optimization receives much attention. It’s crucial to get this correct for every page you publish, but there are plenty of tips available on the subject, and once you have the hang of it, your SEO approach will be at its most simple.
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Web Content
The success of your SEO strategy will depend on your ability to provide the content that users are looking for, which is the primary reason they use search engines in the first place. In the next portion of this article, I’ll discuss this further.
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Code
Code is another essential aspect of website performance that affects everything from how search engines access your site to how quickly your pages load to how well your site performs on mobile devices. If you’re utilizing WordPress themes or other CMS platforms that generally come with a lot of bloated code, you need to be aware of the need for clean, quick code.
One of the main advantages of using WordPress is its template-based design, which lets you create new pages with the touch of a button and add content using a visual interface rather than writing all the code yourself.
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Web Design
While search engines can’t see your website’s visual design, they can understand its basic navigational structure and page layout if you correctly mark up those elements. The UX signals that we previously discussed will also directly affect your engagement signals.
User experience is currently only used as a direct ranking factor for mobile pages, but this doesn’t mean that engagement and UX signals won’t also negatively affect your desktop rating. Google won’t have many reasons to recommend your pages to users on any device if your bounce rates are high and your loading times are slow.
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Web Hosting
Remember, picking the wrong hosting plan is the worst way to get things started if you want your firm to develop as rapidly and sustainably as possible. The caliber of your hosting services has a significant impact on page loading times, which started to be taken into account directly in ranking factors in July 2018.
The package you choose will also impose a cap on the number of people accessing your site and the amount of data that can be sent to them. This implies that users won’t be able to access your website if your firm outgrows your hosting plan.
The Final Words
For a company, rapid, sustainable growth is vital, yet search engine optimization is a tedious, gradual process where taking shortcuts results in more issues than they address. You’ll save a lot of time and cost in the long run if you design your website with a good SEO in mind from the start. Get these five things today, and you’ll have a foundation for life that will only require minor adjustments as your startup grows.
