Have you been considering YouTube as a way to supplement your business goals? You’re not alone. YouTube business channels are a smart play for the tech-savvy business leader. The platform sees hundreds of new videos uploaded every single minute. However, since YouTube videos are consumable content, they aren’t as easily utilized as static website design. Moreover, unlike web design, there are far more variables to creating a great YouTube channel that consistently helps you see more results. So how should you proceed? For starters, invest in a reliable service like Spectrum Plans. that can handle high-def video uploads regularly. Once you have that, try the following ways:
Start Small Even When Thinking Big
The very first step is to have realistic expectations and to trust the process. You could always go viral and gain millions of views in a few hours. But for most of us, it is better to play the long game. That means you should have clear goals. But it also means that you break your progress into steps. Don’t expect your channel to blow up overnight, but do expect it to grow incrementally. With a clear idea of what you want and how to work towards it, your chances of succeeding are better than the rarity of generating viral content.
Make Sure Your Channel Description is On Point
When setting up your channel, think of it as an extension of your brand. Your YouTube channel will likely be showcasing things about your brand. But don’t expect every user to stay long or have the patience to go through a few videos only to find out who you are and what you do. Therefore, the About section on your YouTube business channel is crucial advertising real estate. Use it to craft an initial message that is immediately visible to users when they land on your channel. The message should encapsulate both your business vision as well as your brand tone. How you craft it is up to you, the only limits are the character limits on the section.
Improve Cover Art, Thumbnails, and Other Aesthetics
Of course, the right channel description could explain a lot to YouTube users when they visit your page. But as any branding and marketing professional understands, aesthetics is a crucial part of the overall strategy. While YouTube has far fewer options for you to personalize your channel than a website, there is still room for you to express an aesthetic that appeals to your audience. This can include everything from your channel name to your cover photo to the thumbnails you select for your videos. A visually appealing channel page is more likely to encourage users to explore it.
Identify and Stick to a Specific Niche
When creating any YouTube channel (not just a business one), the worst way to go is to randomly start generating content. Without a clear direction, you won’t see much return on the time and effort invested. But when you create a channel centered around a specific niche, such as the one you operate in, you suddenly have a much clearer direction. You now have a specific audience segment. You also have a better idea of what type of content would be relevant and appeal to this audience. This way, while all your videos may not generate the same level of success, you can keep delivering the content your audience would be interested in.
Create a Short but Engaging Channel Trailer
Channel trailers are a quirky way to convey to a new user just what you do. And there is a lot of creativity you can express in this trailer without too much effort. Take out some of the best bits in your most popular videos, add music, images, behind-the-scenes footage, memes, and much more. The trailer is designed to feed a bite-sized introduction to your channel to visitors and encourages them to go through more videos on your channel. Think of it as presenting a thin slice of what your brand is. Just make sure it is the juiciest slice possible.
Record, Edit, and Upload Your Debut Video
If you haven’t already done so, start recording your fits video. Make sure you keep all of the above points in mind when doing so. But don’t worry if you still don’t get the viewer response you desired. You’re just dipping a toe in the waters. The first video is an experiment or a foray into unfamiliar territory. Its actual purpose, beyond introducing you, is to gauge what direction your next steps should follow. That does not, however, entitle you to skimp on the production and editing. If you’re a brand, your channel needs to be professional.
Analyze Performance and Optimize for YouTube Search
Finally, the most important step in the process is to analyze how your first video performs. Don’t just focus on views, likes, or comments. Look closer at the metrics and analytics YouTube offers to see the kind of engagement and interest that is generated. Then, use this information to identify key problem areas. In your next video, you should specifically focus on eliminating these problems for better performance. Then you analyze the second video and apply your findings to the subsequent one. The process is continuous and sometimes complex, but well worth the effort.
You would also do well to learn about YouTube search optimization. Even before it was acquired by Google, YouTube had a huge user base. With Google at the helm, YouTube has become the world’s largest video search engine, complete with search filters and search engine result pages. That implies that it, like Google, has an algorithm that ranks channels and videos to determine the order of relevance on the SERP. YouTube video optimization will help you understand how to optimize your videos as per the platform’s ranking algorithm and important ranking signals.