How To Use Video To Boost SEO
It’s no surprise that online video is popular. Video already dominates the online economy, accounting for 64% of all internet traffic (a ratio expected to reach 80% by 2019). As a result, search engines are showing more and more video material in search results. Google’s algorithms are already honing in on video, producing results that prioritize relevant video material.
As a result, the video should play a significant role in your SEO (Search Engine Optimization) strategy. Video is a crucial boost to your search engine rankings, regardless of how well your website’s content is crafted for SEO or how many keywords it contains.
Why? Simply put, Google looks for high-quality content that provides a positive user experience and useful information to its users. That’s what the video does. A multimedia mix on your site indicates a high-quality website with the variety of material that users desire.
There’s also the ‘sticky’ factor that video provides. Viewers spend an average of fewer than eight seconds on a web page. This implies that you have less than eight seconds to grab users’ attention and get a response before they run away.
However, videos are not like that. They have the ability to engage an audience and hold their attention for extended periods of time, allowing valuable information to be presented in a more effective manner.
Google rewards pages with a long “dwell time” because it suggests valuable content that keeps readers interested. Video is an easy technique to keep visitors on your page longer, cutting bounce rates and improving search engine rankings.
Also, did you know that YouTube is currently the second most popular search engine? It has more daily searches than Yahoo and Bing, making it an important venue for getting your video out there and improving ranks.
So, that’s the video SEO-boosting potential of your video. But what are the best ways to make the most of it? To increase your video’s SEO and search engine ranks, follow these seven simple guidelines.
7 Ways to Increase Your Video’s SEO
Keywords & Title
The title and keywords of your video are extremely significant for SEO. To increase your chances of being found, choose a title that is specific to the content. Making a film about baking? Instead of ‘Cupcakes,’ choose a headline like ‘How to Add Frosting to Homemade Cupcakes.’ Also, fill in all of the SEO belfast areas on YouTube and in your CMS system with relevant keywords that people are likely to use while looking for your material.
Your video will have a better chance of getting noticed by search engines if it is included on its own landing page. Maintain a strong user experience by inserting it above the ‘fold,’ or top area of the page, where it will be displayed without the viewer having to scroll. Create galleries or category features if you have a lot of videos on your site to make it easier for visitors to find what they’re looking for. Pages with a wall of video thumbnails are overwhelming and users will quickly leave if they don’t find what they are looking for.
Adding a Transcription
A transcription of your video can be pasted on its webpage to improve SEO. Because Google cannot read audio, offer a transcription on the webpage where your video is embedded if the script contains crucial keywords likely to appear in searches. The video file’s combination with keywords related to those in the video title will propel it to the top of search results.
It should be uploaded to YouTube
While it’s crucial to host your film on your website, don’t forget to publish it on YouTube as well. As the second most popular search engine, there’s a good likelihood that viewers will start their search there. Simply include links to your webpage in your video to drive people back to your site.
Keep it focused
The types of videos shared are unique. So, fine-tune your concepts to ensure that material focuses on a single theme – even if it means producing a series of short films to cover a variety of topics. Short videos are more likely to be watched, so keep each one under four minutes long.
Sharing your film is the best approach to improve its SEO. Post it to sites like Reddit, where viewers can share it with a larger audience. In addition to major social media networks. Make a YouTube widget available on your website so that visitors may see your most recent video posts. Encourage individuals to embed the video with a link to your website on their own websites.
Check to see whether it’s working
It’s critical to evaluate your SEO approach and see how it may be enhanced. To see how well your video is performing, use tools like Google Analytics and YouTube Analytics. It will assist you in determining what is and is not working in order to ensure that your video is increasing SEO and delivering good search engine results.
Please contact us if you want to learn more about using video to improve your SEO.
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