The mobile app market is becoming increasingly profitable. According to Statista, global mobile app revenue reached $462 billion in 2019. However, many eager entrepreneurs are unaware that the majority of mobile apps never make it past the initial few weeks of development.
At Scopic, we’ve worked with a number of clients who had great ideas but whose products were drowning in a sea of competitors. We’ve identified a trend of important areas where others have fell short throughout time, so we’ve put together this guide to assist you avoid their mistakes.
So, what are the things you’re missing to make your app a success? We’ll go over the four most important parts of developing a great mobile app in this guide.
1. A lack of research and planning
A consistent and strategic business plan is required for every project. Even the strongest app concepts are unlikely to thrive without direction, goals, and a clear plan of action.
Many entrepreneurs and business owners get caught up in the excitement of their idea and fail to create a strategic plan to keep their team on track throughout the project. So, before you start working on a project checklist, consider the following five important questions:
What is the demographic of your target market?
Before you design and develop your app, do some research on your target audience to understand their individual wants and issues. It’s also the best method to acquire critical ideas that can help you reinforce your concept and lead you down new, unexpected roads.
What issue are you attempting to resolve?
You may have a wonderful idea, but you’ll be fighting a losing battle if you don’t make your product relevant to the specific difficulties your target audience is facing. Many entrepreneurs are motivated by a concept that they would want, but they forget to put themselves in the shoes of their customers.
What is your plan for solving this problem with your app?
Make it crystal obvious how your product will aid in the alleviation of these issues. Outline the precise features that will help you address your target market’s major problems.
What Makes You Different?
Research your competitors and strive to be different. Make sure you’re familiar with the competition so you can position your value propositions with confidence that your product will stand out.
What are the main goals of this project?
Your objectives should be clear from the start, so that everyone engaged understands what they should be doing and why.
Your idea’s backbone is a sound business plan. It can help you discover areas where you need to do more research, uncover opportunities, ensure clear communication from the start, and improve your team’s process.
2. Selecting the Incorrect Platform
Only after conducting thorough market research can you select the best platform. It’s possible that the product you think will be the ideal mobile app isn’t even compatible with mobile devices.
You should choose whether your app is for desktop, web, or mobile devices based on your target audience and the unique challenges you’re seeking to tackle.
Let’s look at three scenarios and determine which platform is ideal for each.
You’ll want to choose desktop as your platform if your users are radiologists looking for a medical imaging solution. It would enable better image quality as well as complete control and protection over critical patient data.
If your consumers are exercise junkies seeking for a health and wellness solution, using mobile will allow them to access your app whenever and whenever they need some healthy motivation.
If your users are office managers looking for a custom communication system that can be accessed across many platforms, utilising the web will allow them to stay in touch throughout the day.
Whatever the situation may be, it’s critical to understand which platforms your users prefer. After all, according to mobile app data, just 32% of consumers return to an app 11 times or more. So don’t rely solely on your instincts. Invest the time to explore which platform will yield the best results, or get advice from a specialist.
3. Getting Rid of the Testing Process
Only around a quarter of the apps that are downloaded are utilised once. As a result, you only get one chance to make a solid first impression.
You can be certain that there will be bugs if you don’t thoroughly test before going live. If one of those bugs appears during a customer’s initial use of the software, you can almost assure it will be abandoned.
On paper, your app might look and sound wonderful, but how can you tell what needs to be improved until you’ve tested each feature? And how can you tell whether you’re meeting their expectations unless you’ve tested it on real users?
However, there are a few things to keep in mind before you begin testing.
To begin, work with seasoned engineers who understand what to test and what questions to ask. It will also assist you to re-enter your users’ thoughts and consider the activities they might take as well as the challenges they might encounter.
Also, compare your app’s functionality to the product’s purpose and goals. Examine the app’s security and identify the best way to roll out upgrades.
Finally, make sure that your users can give feedback and that you respond to their remarks promptly.
Source: mobile app