SEO services and strategy can be divided into two categories: off-site SEO and On site SEO. Both strategies are critical to the success of an SEO campaign, but there is a huge difference between the two. To understand the difference between SEO on site and off site, you must understand, at a basic level, how search engine algorithms work. Let’s deal with this.
There are two main groups that search engines look for when evaluating your site compared to other sites on the internet.
- On-page SEO tells us what your site is about (and how it looks)
- Off-site SEO tells us how authoritative and popular your site is.
Simply put, what you are ranked for is largely determined by internal factors, and how high you are ranked in search results is largely determined by external factors.
What is internal SEO?
On-Page SEO (also known as On-Page SEO or Technical SEO) is the process of optimizing the various parts of your website that affect your search engine rankings. This is something you can control and change on your site. Here are the most important factors.
- Title. Place your keywords in the title tag of every page on your site. There are many guidelines for writing an effective title tag. But in this article we will not go into it.
- Headings (H1, H2). Headlines tend to be the most significant words on a page, and for this reason, search engines give them a little more weight than other content. In this case, you also need to enter keywords.
- URL (page addresses). Make sure your page addresses are CNC (human readable urls). Consult a professional before doing this.
Alternative text for images.
Any content management system (CMS) should allow you to add what’s called “alt text” to all the images on your site. This text is not visible to the average visitor – alternative text is actually used by screen reader software to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand the content of your page. It is also a good way to advance through image search.
Fast page loading or high page loading speed.
Google wants to help its users find what they are looking for as quickly as possible in order to provide the best user experience. Therefore, optimizing your pages for fast loading helps your site rank higher in search results.
Content.
The content on your pages should be useful to people. It should be easy to read and provide value to the end user. Google has several ways to evaluate how useful your content is.
Internal links.
Internal links to other pages on your site are useful for visitors as well as search engines.
On-page SEO ensures that your site is read by both potential customers and search engine robots. With good technical SEO, search engines can easily index your pages, understand what your site is about, and easily navigate through the structure and content of your site, thus ranking your site.
What is off-page SEO?
Off-site SEO focuses on increasing the authority of your domain by getting links from other sites. A good analogy to how authority works is this. If you have a tub of rubber ducks (ducks are your pages) and you start filling the tub with water (links), all your ducks will rise to the top. That’s how a site like Wikipedia takes up almost all the space in the sun. There is so much water in his tub that if you throw another rubber duck into it, it will rise to the top without any other effort. There is a score called “domain strength” that measures how authoritative your site is compared to other sites.
How off-page SEO helps your site rank
The biggest off-page SEO factor is the number and quality of backlinks to your site. Here are some examples of how you can create links to your site:
Creating content that people want to link to because it’s valuable.
If your content is good, it must be shared on social networks.
Guest posting.
While link count is still important, content creators and SEOs are realizing that link quality is now more important than quantity and, as such, guest posts. This is the first step to getting valuable links and improving your offsite SEO.
How many links do you need for good SEO?
This is a tricky question and will be based on your competitors’ domain authority as you want to make sure you’re playing in the same sandbox. SEOs have also come to believe that link buying is the right way to build links; however, Google will now penalize you for buying links in an attempt to manipulate page rank. You can also be penalized for submitting your links to link directories whose sole purpose is to increase your domain’s authority (black and gray directories). Again, quality beats quantity when it comes to link building.
Is internal or external SEO more important?
It’s not about choosing between internal and external SEO, it’s like choosing between a foundation or a roof for your home. Both SEO strategies work together to improve your search engine rankings in a complementary way; before promoting the site, it is necessary to finalize it. Just like when building a house, when you first lay the foundation before building the rest of the house. You may need to do some work with your internal SEO from time to time, but this is usually rare. The balance between these two will help make your site right so that your users can understand it and search engines rank it up.
