First of all, what is RFID?
Radio Frequency Identification is a wireless connection system of two or more computers, where one emits a signal and the other receives it and reacts according to its mandate.
This technology begins to gain popularity in events, since it facilitates access control, interaction dynamics and as a factor to improve the experience, just with the use of a card or even a bracelet.
If you are an Event Planner and you are looking to innovate within your events, offer better experiences, or simply automate processes, it is important that you know the advantages of implementing RFID technology.
Streamlining admission
By installing an RFID system, attendees are allow to enter the event by showing their access card or bracelet in front of a sensor. This allows a greater number of people to enter in a shorter period of time.
With this technology it has been possible to scan up to 20 people per minute in a scanner; imagine what can be accomplish with multiple scanners in a massive event.
Efficiency in real-time processes
RFID technology allows you to know immediate information about the people who enter the event. It can be useful to know where to place necessary elements such as bathrooms, water stations, food and beverage areas, sponsor stands, among others.
It also helps to know which artist or speaker is the most popular during the event.
No to fraud
Unlike printed banknotes, RFID chips have a unique identifier that cannot be duplicated.
Free event advertising
Once participants associate their email and social media profiles with RFID, there are endless ways to participate in the event. By using their wristband or ID card, attendees will be able to automatically post automate tweets, Facebook messages, or photos of the event on Instagram.
Relationship of the public with sponsors and organizers
It is allow that through the bracelet or card, attendees can take part in activities such as raffles, contests, or participate in a survey. In this way you can also easily know the opinion of the public without infringing on their privacy and requesting unnecessary data.
Pre-event and post-event experience
Sometimes it is possible that the RFID element is send to the door of the attendant’s home. This causes excitement in the public, which generally arouses interest on social networks by uploading photos and generating more free advertising.
If not, on the day of the event equipment delivery stands are set up, which also implies activation of the public and a greater influx of the event.
For attendees, being able to take their bracelet home as a souvenir of the event means an emotional touch that definitely adds a plus to the experience.
After these data, you can consider RFID as a good option to improve your events. It is important to note that this technology continues to improve over the years and in the near future better experiences such as eliminating cash payments and allowing the public to pay for their consumption of food, beverages and merchandise with their bracelet or card will be able to be achieve.
