Small brands’ Amazon product listing and content guide

Amazon product listing and content guide

If you’re one of the Amazon sellers, the market is crowded. You may have created a product that fulfills the needs or addresses the needs of your customer but that doesn’t mean you are just beginning your journey.

To become a highly-profitable, profitable Amazon retailer, you must get your listing to be before a group of highly-qualified buyers. 

When that happens you must persuade them to believe that the product you offer – solely your products – are the best ones that will meet their needs and resolve their problems.

This is the reason Red Points is sharing the following 10 suggestions for creating product listings that will you become the King of the Amazon labyrinth.

1. Know Your Customer

You’ll be amazed that many sellers believe they have a good understanding of their customers.

If you don’t know who your customers are, how can you determine if your product is likely to make their lives better? What can you do to communicate effectively when you don’t know who your target person is?

You must find out:

  • Who is likely to profit from your product? Why or in what way?
  • Are they male or female?
  • What’s their annual income?
  • What are their interests or lifestyle?
  • Which stage of life is it? Retired? Middle-aged? Are they just beginning their career? In college, or perhaps high school?
  • What will your client think of when they decide to utilize your product?
  • What are their main goals? What are their challenges or issues?

In the end, you must be able to inform them that “you can x, y, or z with this product.” In the absence of this, it’s very difficult to convince them to trust the customer, overcome their doubts and convert them into buyers and then make them loyal customers.

2. Know Your Competition

This could help you get ahead of your competition in many ways. So ask yourself the following questions: What are your competitors doing well? 

What do their customers have to complain about? What advantages do they offer?

Let’s suppose that your Amazon listing for a product is for a turmeric bottle. If, after looking at your competitor’s product, you’ve discovered that their capsules can be difficult to take in or cause stomach discomfort Make sure that

1) of your products is not one of them or 

2) that this is noted in the description.

Be aware of this: Amazon does not condone making comparisons between your product and one another, so ensure your description doesn’t state, “Our turmeric is easier to swallow than ABC Company’s turmeric, and it won’t cause stomach issues like theirs does.”

You can instead use a phrase like “Our gel-coated turmeric capsules go down smooth with a glass of water or juice, and you won’t have to worry about upset stomach because our formula is designed to synthesize easily with your body.”

Find out your competitors’ weak points and strengths, then be sure to emphasize why your strengths can be better than theirs without making any direct comparisons.

3. See What Your Customer Sees

This is the technique used by the most successful Amazon sellers. They frequent the site to see how buyers view their products. Additionally than that, they use a variety of devices like a computer, smartphones, laptops, and tablets with both apps and browsers.

While browsing, you can identify:

  • Which link did you click to learn more information about a product?
  • What made you click?
  • What attracted you?
  • Which bullet points drew your attention?
  • What description of their product did make you want to purchase?

Your responses to each of these are crucial since if they prompted you to be enticed to buy you, then they’re likely to cause others to make purchases, too.


Do not just copy what another seller has written or done. Some of the most successful Amazon sellers aren’t because they’ve given huge discounts, swapped reviews with sellers, or even paid for sponsored advertisements. 

If one or more of these are real, they’re most likely losing money or are owed to Amazon.

Therefore, while you must learn more about the activities of your competition do not duplicate what they’re writing or doing.

4. Are Your Amazon Product Listing Titles Effective?

In the beginning, based on a search result page or the devices you’re running, title titles can have a range of characters. However, you should follow Amazon’s guidelines for the character count for titles, which may differ from category to.

Titles of sponsored ads in a sidebar could display 35 characters, whereas the titles displayed on a smartphone or mobile application could display the number 76. 

A tablet application could display 140 characters while browsing on your computer or a laptop could display 115. It is crucial to understand what your client is seeing and what they are viewing it.

If you are aware that they’re twice more likely to shop using a mobile app so you must make sure to write your headline in a way that the first portion of the character count captures the attention of your readers. Y

You do not want the most persuasive benefits or attention-grabbing aspects to be eliminated because they’re located found in the second part of your title.

This is why we suggest this important point: don’t just cram keywords in the title. A keyword-stuffed title will usually not look right for a serious buyer or simply looks unprofessional and your intended customer will simply leave your page.

You’d like to include the keywords to be in your titles. But think about:

  • Are the keywords written well captivating, engaging, and enticing?
  • Does your description entice the reader to read further about the product?
  • Will it spark their interest and make them shake their heads in the affirmative?

If this is the case, the chance of success is greatly enhanced.

5. Do Keywords Correctly

Did you have the knowledge that Amazon can refuse to allow the use of any provided keywords? Amazon could do so by relying on factors such as irrelevance and computational efficiency, the possibility of manipulating search results as well as offensive or illegal words or phrases.

Keywords are just suggestions. This is the reason it is Amazon policy not to use the names of brands that compete or any comparisons Add false details about your product or make false claims regarding what your product can do or doesn’t do.

It is also prohibited to use stop-words as well as subjective claims or phrases that are temporary like Great, Amazing, Top Quality, Brand New on sale, available now, and many more.

I hope you can get the picture. This and other misused or ambiguous marketing terms are not acceptable and could land you in the hot seat with Amazon.

Instead, find your ideas or keywords to search for them from several sources, like Amazon search results, the categories navigation bars, as well as commercial words. Utilize an SEO chat tool for free to comprehend and use:

  • Colors
  • Materials (leather and stainless steel)
  • Legitimate alternate spellings (i.e., airplane/airplane)
  • Synonyms (mobile/cellular/wireless)
  • Features (leakproof and plush scent-free)
  • Flavors
  • Uses (hiking bikes, hiking cleaning cars, storage)

6. Create Strong, Feature-Packed Bullets

Similar to keywords do not include any statements or information that are not substantiated or unclear within your Amazon product description. 

Avoid using marketing jargon or unsubstantiated advertising such as bonuses, sales figures or the number of positive reviews you’ve had, etc. Each bullet should address at minimum one of the following:

  • Utilize ultra-specific features and attributes
  • Use lifestyle-related features to make it more personal
  • Respond to the following question “How will this help the customer?”
  • Overcome oppositions
  • Make sure you address your audience in a specific way (see tip 1 earlier)

Then, take a look at your bullet points. What you believe is crucial may not be to your customers. Alternate the order you use for your bullet points. Mix up the words or sequences. Try it out and take it to the next level.

7. Create Product Descriptions

Imagine the experience that your client would have with your product. Inspire them with descriptions of the product that go beyond bullet points. Make clear how the buyer will experience when they use your product.

Explain the reasons why your product is distinct from and superior to the rest. Make sure it’s flexible or is more efficient or lasts longer, has many colors, options, etc.

There’s a limit of 2500 characters. So don’t spend words with fluff.

8. Consider Fulfillment By Amazon (FBA)

Fulfillment by Amazon can be a program that you can sign up to increase opportunities for you to succeed. As per Fortune, FBA has contributed to record-breaking growth for sellers.

In brief, this is how it will work for your Amazon listing of products: you send everything you sell to Amazon and they’ll deliver the item for you once it’s sold. 

They also handle customer support communication as well as refunds, returns, and much more. Although FBA costs are indeed more expensive than if you had done the fulfillment of your merchant yourself, it’s a worthwhile cost.

You can sell more items and they sell faster and earn more profit. Along with saving time, Amazon supplies the boxes and shipping equipment as part of the fees you pay under the FBA agreement.

Instead of having to wrap and mail 20+ boxes every day, you can concentrate on your research on products and sourcing.

9. Protect Yourself and Your Brand

You’ve invested lots of time and money for your product, which is why it’s essential to safeguard your product, as well as yourself, against an Amazon seller who has copied your logo or selling counterfeits online of your product. You can do this by notifying Amazon. 

Here’s a brief overview of the steps to take to report:

  • Amazon Standard Identification Number (ASIN) or the URL of the product
  • Brand name
  • Personal details (contact information and address)
  • The owner of the IP address, regardless of whether you are the owner or an agent who represents you
  • Copyright registration number (for copyright infringement)
  • Registration Trademark Number (for trademark infringement)
  • Patent number (for patent infringement)
  • Create a brief explanation of the IP rights you want to defend

For more information about this, and other methods to ensure your safety like filing an infringement complaint with Amazon as well as becoming a member of the Amazon Brand Registry, read more here.

10. Outsource What You Don’t Do Well

Be intelligent and honest about yourself. If you’re not skilled or comfortable writing compelling text, creating appealing and informative images, taking captivating photographs of products, and so on. You should put your Amazon product description to the professionals and allow them to assist you.

You may have the top product on Amazon within its field however if the designs, copywriting, photographs, graphics, as well as translations, etc., aren’t top-quality chances of being successful diminish. Therefore, if you find something out of your realm of expertise, outsource it. And do it right. You’ll be grateful you did.

Recommended Guide: How to Choose the Right Amazon Business Model.

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