The 6 main advantages of Google Shopping Ads

Best Google Ads Management Services Company To succeed in e-commerce today, entrepreneurs must be constantly on the lookout for new levers of visibility to stand out from the competition.

To attract more traffic to their site and to boost their sales, Google Shopping has become part of the marketing plans for many online sales professionals.

Google Shopping ads are effective: their management allows you to reach specific targets, customers who are already interested in the products, which allows merchants to adapt their budget according to the evolution of their campaigns.

Unlike Ads campaigns (formerly Adwords), based on links and text, Google Shopping is a real practical and fun showcase for consumers. Let’s see together all the opportunities offered by this service!

What is Google Shopping?

Google Shopping is a comparative commerce-oriented search engine that allows consumers to search and compare a wide range of products. When users search for a product on Google, relevant Shopping ads appear in the search engine results page (SERP) or in the Shopping tab.

The operation of Google Shopping is simple: the service displays these ads in order of relevance according to several criteria. When buyers click on a card, they are taken directly to the product page of the original merchant site.

Google Shopping allows ads campaigns to be visually adapted to online sales: the ads present the products with visuals, the price, the promotions (if any), and the opinions on the product or the seller.

When people search for products you sell, Google shows all applicable Shopping ads, including yours and those of your competitors.

Previously, companies could only advertise their products through paid ads. But since 2020, Google allows both free and paid listings.

How to create Google Shopping Ads?

Shopping ads are paid on the Google Shopping platform. Like free ads, they show different types of data about your products, including product name, price, brand or store name, product image, and more.

When you want to sell on Google Shopping, for your ads to appear, you must first create an account in Google Merchant Center. This is where you can create your product feed.

Then, you will need to link your Merchant Center account to your Google Ads account to create the Shopping campaigns. When you launch a campaign, you also define your bid strategy.

Google will then use your feed data to position your ads. The goal is to show the ads that are most relevant to the user’s search. This is why all data must be filled in with as much detail as possible.

While free ads are a great way to get started with Google Shopping, paid ads can help you get faster and bigger hits.

What are the benefits of Google Shopping Ads?

As an e-merchant, making marketing choices can be complicated as there are so many possibilities. Social networks, traditional marketing, e-mail marketing…

But Google Shopping has become an essential marketing lever in e-commerce. This service offers great flexibility and adapts to all sales activities.

1. Gain visibility

With Shopping Ads, consumers will see all the essential information about your items with just one click.

Photo, name, price, brand, name of your company, promotions, customer ratings: the variety of data provided by Google Shopping can boost your online presence.

Google Shopping is the best way to make you appear in the first search results of Google, at the very top of the SERP. The ads are at the top of the list, above the text ads: they are therefore the first information that Internet users see

2. Collect qualified traffic

Suppose you sell backpacks. If your product appears in the Google Shopping tab, consumers will immediately have useful information to quickly decide if the item is right for them. Besides a photo of the product, they will be able to see its price and the name of your company.

If they decide to click on your ad, it means they are interested in your product. At this point, they already know what the item looks like and if it fits their price range. The interest of Google Shopping is to be able to sort between undecided buyers and those with strong purchase intent.

Note that you are not required to list the price of your product in your ad. However, if you don’t provide this information upfront, people may not turn to your ad.

To avoid this, it’s usually best to include the price of your product in the ad. In addition to improving the chances of sales, it demonstrates your transparency and can help build consumer trust in your brand.

3. Ads are mobile-friendly

According to Fevad, 16.3 million French people made at least one mobile purchase in 2020.

When shopping on mobile, users see full-page Shopping ads.

These advertisements are displayed at the top of their device screen. Users can see the top 25 Shopping ads results as they scroll down.

If one of these products immediately catches their eye, they might not even look at the text or organic ads further down the page!

4. Shopping ads perform better than others

In 2018, Smart Insights informs us that for e-merchants, 76.4% of their advertising expenditure was devoted to Google Shopping Ads, compared to 23.6% for Ads.

Google Shopping ads won 87.9% of total merchant site clicks, while text ads earned 12.1%.

This higher click-through rate helps reduce the overall cost of Shopping ads and increases site traffic for the same amount.

Shopping ads usually work well because they only appeal to consumers who are already interested in your product. The terms in your product’s title, including “brand”, “color” and “product type” terms, are the ones buyers are most likely to use when shopping. Google searches.

A higher click-through rate (CTR) also means a better return on investment (ROI) for your business. The excellent return on investment offered by Shopping ads is an important factor to consider when preparing the best marketing strategy for your business.

5. Google Shopping fits everyone, anytime, anywhere

Within your catalog, some products require a different emphasis from your other products, particularly in terms of the target audience.

For example, certain items may be more popular at certain times of the year. You may have specific models of a product that are more in demand by customers than others.

With your Shopping campaigns, you can group products and customize your bids to give you the best chance of hitting your various sales goals. This gives you maximum control and flexibility over your envelope.

After a while, you will be able to better understand the behavior of your customers to gauge the popularity of your products. You will be able to review your campaigns and adjust your bid accordingly.

6. Campaign management is very easy

The most time-consuming part of get start with Best Google Ads Management Services Company is creating your product feed in Merchant Center. But fear not: you will have automated options to speed up the process.

A carefully crafted product feed is essential for success in everything you do on Shopping. Once you’ve completed this step, setting up your Shopping campaigns is a breeze!

When you create your campaigns, Google pulls data about your products from your Merchant Center feed. As mentioned earlier, you can choose to prioritize products based on your different business goals, helping you get the most out of your auction budget.

Unlike Ads that require extensive keyword research, Shopping Ads are simpler. Instead of bidding on words, you bid on cost per click, which is each time someone clicks on your ad.

Note that you should always have a good understanding of the terms that consumers are likely to use when searching for your products. This will allow you to optimize your product titles and descriptions to increase your chances of success.

When you have control over how your ads are changing, you can easily update and optimize your Google Shopping campaigns based on your business needs in real-time.

Get start with Google Shopping

As you can see, Google Shopping ads provide a huge number of opportunities for online stores of all types.

The control you will have over the organization of your campaign and your bidding strategy guarantees that you will have an experience adapted to your budget and your objectives.

Used strategically with an e-commerce site, ads can help you reach even higher levels of success.

Start harnessing the power of Best Google Ads Management Services Company to promote your products today!

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