The Amazon PPC (Pay per Click) program is a fantastic way to get your latest product to thousands, or perhaps millions of potential customers.
Everyday, sellers create effective PPC campaigns that help them grow their businesses and expand their market reach and turnover of products.
But, before you rush to create your own advertising set there are some points to know about using an Amazon PPC platform to present your brand new product.
What is Amazon PPC?
If someone is on Amazon typically, their goal is to make an instant purchase.
This means you have a potential customer that is eager to buy. They’ll need to know about you and your new product. One way to get exposure is with the use of the PPC advertisement.
These ads appear at the top of search results after typing in the search phrase. The position your business appears in is contingent on the amount you’ve placed for a specific search term.
If you are the one with the number one bid on a term the product you offer would be the first one to be featured as an official listing. If you are the second highest bid, it is the second listing and the cycle continues.
Some search terms are highly debated and could cost a lot of money to guarantee the top or second position.
If you do your study and use long tail search words, you could still enjoy some fantastic click-through rates as well as useful conversions.
What is the Difference Between Broad, Phrase, and Exact Matches
When you design the use of your Amazon PPC to launch your new product and choose the keywords that your ads will trigger
You will be presented with the option of three kinds of matchups: Broad Phrase Exact, and Phrase Exact. Each one has its particular purpose in the creation of your campaign for launch.
A broad match is employed in Amazon in order to connect your keyword to search phrases that aren’t simply exactly matches.
It also includes matches that appear to be vaguely similar to it. This includes misspellings and synonyms, and even other variations of the same keyword.
Remember this Broad Matching isn’t a very efficient method of launching the new product by itself.
This is because you don’t have people who are actually searching to purchase your item. While you may draw attention however, your conversion rate is likely to be very low.
However, that doesn’t mean Broad Match PPC campaigns don’t serve a purpose. They can be very effective in helping you figure out which keywords are performing best for your business and the best time to use them. We’ll discuss the subject in greater depth in the next section.
This search option lets you concentrate on specific phrases that are longtail.
But, you’ll find matches with phrases that are the same as your longtail phrase.
If you have words that precede or are followed by the key phrase, you’ll still be able to generate matches. Also, if you have misspellings, acronyms, abbreviations and a change in plural and stemming’s (skiing or ski) and so on, they will result in an association.
The phrase is a match: PPC ads will continue to be a bit poor in conversions that are useful However, you’ll have the ability to narrow your options further.
So, your next set of ads enable you to concentrate on search terms which will result in the most conversions.
This match pattern is the narrowest and precise out of three. The longtail and phrase keywords are employed when you’ve been able to narrow down what Broad or Phrase matches indicate have been working.
The matching pattern used for this set demands that there are no additional words included in the search query prior to or after the match keyword. However, it allows for mistakes in spelling and modifications to the plural, however, nothing else.
If you opt for this kind of PPC advertising campaign you’ll notice less of a click-through rate (CTR) amount.
It’s true that there will be fewer people who view your advertisement. However, your percentage of conversion and CTR percentage – that is, the amount of people actually viewing your product and buying it will be greater. This is because they are the ones specifically looking at your products.
Tips on Managing Your Amazon PPC Campaign
By using Google Analytics, you can determine precisely how many people are looking for your product and from where they’re getting their information from. This is extremely valuable.
Another thing to consider when conducting a PPC program is the ACoS.
This measurement will tell you the amount you’re paying per product in order to sell it.
Be aware of this number can ensure that you’re actually making profits on a profitable basis instead of pouring money away.
ACoS calculates it by using the amount you have spent on ads and then divide it by the number of sales you made.
For instance, if you spend $50 on the PPC campaign and earn 400 sales the ACoS is 50/400, which is 12.5 percent. It is possible to calculate this using the SellerApp Amazon ACoS Calculator.
Do not forget that in the final analysis, every one of these paid advertisements are helping you to generate keywords and phrases that can increase your organic ranking on other search engines too.
By combining several PPC campaigns that begin by using Broad Matching and work down to Exact Matching prior to the actual launch of your product to get maximum exposure for your product once it is released on the shelves on Amazon.
Read More : What Exactly Is Amazon PPC Advertising?