For the last three decades, augmented reality has been making strides in the next-level digital revolution. It enables the superimposition of virtual objects to reality through smartphones and other smart screens. It works on combining real-world images with a computer-generated image to make it feel real in the virtual. However, the computer-generated content can be of any type like videos, 3D models, web, or applications. Consequently, AR’s imperative and immense popularity is leading software houses and mobile app development companies to expand their services with augmented reality app development.
However, the concept of augmented reality is not strange or innovative, but its advancement is. Today, augmented reality is grown-up to deliver a great virtual experience by creating an artificial environment, making things feel real in virtual. Moreover, it has become a common trend among businesses to use AR apps and expand their reach. Small, mid-size, and large-scale businesses are including AR technology to experience a dramatic increase in sales and revenues.
We are here to explore why businesses emphasize augmented reality app development and how effective these apps can deliver a massive impact on their growth.
Significance Of Augmented Reality App Development
Augmented reality has been in the ground since Boeing introduced this technology as an internal design tool. But today, it has progressed so fast that we are experiencing this technology in our mobile phones, tablets, and software programs. Nobody imagined that this technology would take part in mobile app development to become easily available.
Today augmented reality app development is normalized among software development companies. Mobile app and software developers are making software and mobile apps to give users an immersive experience in a virtual environment. AR is blending the real and digital world to create a unique digital experience which is the main reason that makes it more popular in use. Additionally, it eliminated the cognitive overload and made decision-making easier than ever. It supports the clean and clear presentation of information through summarized digital snippets that make it easier to analyze and solve many problems. So, we can not deny the importance of augmented reality and its futuristic scope.
Let’s go through more about it and find how it can work.
Types Of Augmented Reality Apps
Augmented reality app development breaks down into two types:
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Marker-Based AR Apps
Marker-based AR apps are based on image recognition in which black and white markers are used to display the AR content. Users have to point the camera in a marker’s position to see the content. The app overlays the digital data to display the hard-coded augmented object when the device recognizes the marker.
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Location-Based AR Apps
As the name implies, location-based AR apps work by tracking user location and displaying the content. There is no need to use a marker. All you need to do is to on the GPS location. The app detects the user’s position through GPS, an accelerometer, or a digital compass to overlay the AR object on top of real physical places. Additionally, these apps send notifications to users based on their position to show or direct the location of AR content.
These two are the basic app types followed in augmented reality app development. These applications are used in gaming, healthcare, marketing, education, and business industries.
Features In Augmented Reality Apps
We can not deny the significance of augmented reality app development in any way. It has delivered tangible and measurable results to businesses and helped them bring innovation in their internal workflow operations. AR apps are considered quality business solutions because they have benefited surprisingly beyond their imaginations. Additionally, it has accelerated various business operations right from the start, promoted products, and unlocked new strategies that facilitate specialized working along with cost-saving.
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Image Recognition
To recognize anything via AR app, smartphones and devices use machine vision, AI software, and camera to track images that later on overlayed with sound, HTML content, animation, etc.
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3D Object Tracking
3D objects are tracked with markers to point to the placement or position of the required object. The app understands and enhances the large space around the user and enables tracking with this feature. No matter where you are, this feature will work everywhere.
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Smart Glasses Support
The integration of smart glass support in AR apps delivers the next-level virtual experience to users. Incorporating augmented reality in mobile apps without wearable or smart glass support will not be much capable of delivering an immersive experience. Furthermore, users will still look away from the screen to see their surroundings, which can not draw their attention. So, it is a great option to add value to your app by integrating this amazing feature.
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SLAM Support
Simultaneous localization and mapping is another immersion to the user experience. Augmented reality app development allows apps to map the location and movement of objects and the device itself. With this helpful feature, users can see objects at 360-degree angles.
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Cloud Storage
Cloud storage support is the best feature in AR apps that never slows down the app performance. However, it depends on the number of markers you create in the app. If you are adding many markers, then cloud storage is a better option to save data, while if you add a few then local storage will go best for it.
Conclusion
In summary, those mentioned above are the notable facts about augmented reality apps, showing their potential and abilities to perform multiple and complex operations. With the progression in technology, AR apps have become quality business solutions that can do more for businesses.
