1. Chatbots help shoppers have a better time buying.
Chatbots converse with online customers in the same way that a human salesperson would. Today’s shopper expects to be able to locate and purchase a product in a matter of seconds, and they become frustrated if they are unable to do so. A chatbot can help you save the deal in this situation.
Chatbots are expected to be used by 80% of organisations by 2020, according to experts.
Shane Barker, the Founder and CEO of the ecommerce thought leadership blog shanebarker.com/blog, believes that:
“For customer service, chatbots are all the rage right now. However, I believe they will have a significant impact on how people shop on the internet. They’ll become a crucial marketing tool. Self-checkout kiosks will very certainly become the standard in the retail sector, and in-store marketing will grow.”
Chatbots are becoming more individualised to improve the client experience, according to Duran Inci, CEO of Optimum7:
“In the same way that chatbots are becoming more smart, I believe that online personal shopping assistant bots, which use previous data to predict new things you’ll enjoy, will become more popular.” “It’s similar to Amazon’s related product suggestions.”
2. Shopping on the go continues to be popular.
Customers may shop on their phones from any location, which is quite convenient in today’s society. You’ll be missing out on major chances if your ecommerce site isn’t mobile-friendly or accessible through web apps. Mobile shoppers value the added convenience of being able to pay with their phones.
According to Statista, 73 percent of ecommerce sales will occur on mobile devices by the end of 2021.
Many people believe that “better quality and more mobile payment integrations” will be a sign of change in 2020, according to Corey Dubeau, VP of Marketing at Northern Commerce.
3. The ability to pay in a variety of ways
Customers have different payment preferences, but if they can’t pay as they want on your ecommerce site, they might back out of a prospective deal. Increasing conversion rates on mobile devices by providing a range of payment options is a fantastic way to go. Customers will also be able to checkout even faster the next time they make a purchase if they can save their payment information on your site.
In 2020, Joe Chilson, 1Digital Agency’s Head Writer and Account Manager, envisions payment centralization progressing as well:
“Imagine how simple it would be to purchase a product on any website by simply providing an ID that is unique to you at checkout. This one-of-a-kind ID would be used for a centralised wallet service that would securely store all of your payment information, shipping and billing addresses, preferences, and other personal information. Apple and PayPal have both taken a stab at it in the past, but I believe it will become more commonplace in the future.”
4. Ecommerce that is based on APIs and is headless allows for more innovation.
Headless commerce is a technique for totally decoupling an online store’s ecommerce infrastructure from the frontend presentation layer.
Because of the enhanced SEO, content marketing, and digital experience capabilities, more ecommerce organisations are turning to headless.
“We get better control over our content and consumer journey through checkout with headless,” reveals LARQ Ecommerce Architect Antonio Kaleb. We had a multi-region requirement that was met by the headless BigCommerce solution, which allowed us to consolidate all of our stores into a single domain and introduce new features.”
5. Video has a positive impact on customers.
In 2019, video proven to be an effective tool to engage clients, and it isn’t going anywhere anytime soon. Making videos for your website is an excellent approach to rapidly engage and inform customers about your product or service.
The Digital Outdoor’s Editor in Chief, Ron Smith, explores how video might be utilised to educate customers:
“I see the usage of podcasting and short video content to supplement the chance for buyers to discover how an ecommerce brand’s products and services provide the solution to the opportunity, issue, or problem a buyer is trying to solve. The capability to micro monitor a viewer’s interaction comes with these two types of content creation…”
Shane Barker goes on to say how critical it is:
“Videos are quite important. Videos are far more effective than photographs in explaining and showcasing your products. In your ecommerce store, you should consider including product videos.”
Customers are more likely to return if they have a subscription.
Subscriptions come in all shapes and sizes these days, and their ease of use appeals to customers. Subscription services allow businesses to plan ahead for inventory and sales that have already been committed to.
“More companies will offer subscription services or monthly payment choices for larger purchases,” according to David Zimmerman, Director of eCommerce Solutions at Kensium, in the coming year.
6. The importance of sustainability is rising.
The environment is becoming more important to both consumers and businesses. As a result, shoppers are becoming more sensitive of where they purchase, as well as the influence it has on the environment and its consequences.
According to one poll, 50% of people desire more sustainability in the fashion business and 75% want less packaging.
Many companies are looking for ways to be more environmentally conscious, such as going paperless where possible, using biodegradable packaging, and employing recyclable materials.